stand out, attract, and drive results
Reside Strategies are specialists in marketing technology products and services (B2B, B2C, B2B2C). Our services span:
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Digital and Social media marketing
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Content and Thought leadership
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Account based marketing (ABM)
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Referral and Loyalty campaigns
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Ambassador and Affiliate/Partner programs
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Events / Experiential
And though we have decades of expertise in tech, our innovative methodologies, plans, and promotions have successfully scaled private, public, and non-profit organizations across many industries. Examples include financial services, transportation, telecommunications, large-scale events, and many more. No matter your market, we can help.
targeted growth
Our proven strategies and tactics can identify and connect with your target markets and effectively support all your growth objectives. Whether expanding market penetration, revenue, brand awareness, and customer loyalty, we can provide:
Product Marketing
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Market analysis, competitive landscape, and SWOT assessments
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Product-market fit validation
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Value proposition and differentiation development
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Go-to-market (GTO) strategies - new ground-up or strengthen existing
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Business development/account manager feature sheets, scripts, and specialized collateral
Demand Generation
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Campaigns and tactics across funnel (education, discovery, engagement, decision, to expansion)
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Value-added content, tools, and events
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Target client persona development
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Marketing Qualified Lead (MQLs) and sales support programs
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ABM for expanded CLTV, loyalty, and referral expansion
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Target market thought leadership and brand extension programs
Measuring Success
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Recommendations or assistance implementing tracking tools for digital channels and campaigns
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Collaborating with Leadership Team and/or key business units to identify and set critical KPIs
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ROI and weekly, monthly, or quarterly reporting
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Monitoring (and coaching if/as needed) for ambassador/influencer or affiliate partners to maximize reach and return
awareness and expansion
Marketing plays a crucial role in your growth, connecting you to your target audience and helping meet KPIs. It elevates your brand in new and existing markets. It directly supports sales and customer success streamlining your funnel, expanding accounts, and building loyalty. It differentiates your offerings and helps you scale revenue.
However, it’s very common for different definitions of “Marketing” within organizations. Its purpose, who is responsible for it, what it includes for strategies and tactics, its outcomes, KPIs, and ROI - the debate is extensive on its form and function.
Today, you need deep understanding of your target markets, clients (personas, needs, motivations), and competitive differentiation. Expanded awareness and education of your offerings require integrated cross-channel campaigns, thought leadership, and value-added content. In a hyper-connected world, customer reviews are one click away, so elevating your reputation via ambassadors and partnerships is also invaluable.
No matter your goals – market analysis, differentiation, reputation expansion, net-new sales or existing account expansion, scaling revenue – our experts are here to help.
let us help
Innovative, integrated marketing is the bridge to your target audience. It finds and pulls people to your brand, drives your organization's impact in market, and helps facilitate sustainable, long-term success.
CONTACT US to find out how we can help accelerate your growth.