we've been there

Reside Strategies’ was started by Christine Sommers who has a history of supporting startups and scale-ups across multiple industries. This includes acting as a consultant, mentor, and advisor to established and emerging startups, founding and scaling a successful SaaS (acquired by a strategic partner), and overseeing the brand, communications, and marketing of an international scale-up (the fastest company in Canada to reach unicorn status).

Christine’s in-depth experience and insights, along with the rest of the Reside Strategies’ team, can provide:

Strategic planning, reviews, analysis, or product-market fit, GTM, or expansion programs
Founder or leadership team goal setting, performance/success measurements, and mentoring
Culture building or solidification of vision, values, mission to focus and motivate your team
Direction and support on Board development, foundation, and relationship building
Investor relations strategies, presentations, pitches, reporting, due diligence, or engagement
Government grants/ alternate funding advice and documentation assistance

why everyone says startups are hard

Unless you’ve built the exact same type of company before, you are always learning and making mistakes as you grow. It’s the reality of building from the ground up: “you don’t know what you don’t know… until it hits you in the face”.

Sometimes having new, external reviews of your plans, strategies, or tactics is needed, providing neutral advice and support when you’re in the thick of the forest. This is true for team resourcing, business development, communications, and investor relations efforts.

An impartial, experienced advisor is often an incredible facilitator, helping cut to the core of the need, issue, or opportunity when you and your team are running 100 miles per hour. We've been there before, and can help you potentially leverage openings, avoid pitfalls, and expand your perspectives as your scale.

let us help

All startups are welcome, however, we are most focused on supporting women and/or global majority founders. We may also be able to offer discount pricing / alternative payment options depending on the stage of your startup.
CONTACT US to discuss how we can support you and your team.