expand your reach via strategic partners

We have a proven history building successful partnerships across branding, business development, marcom, and integrated products. If you want to research and target strategic partnership opportunities, develop mutually beneficial affiliations, or enhance existing corporate relationships, Reside Strategies can help.

We have extensive experience in:

Identifying and building partnerships expanding brand, marketing, and sales reach or resources
Targeting and relationship building for partner-to-M&A objectives
Structuring and negotiating partner agreements (e.g. integrations, value-added offerings, SLAs, revenue sharing)
Developing joint promotions, campaigns, success measurements, and reporting for KPIs and ROI
Creating and managing affiliate programs across co-opetitions and/or multi-partner ecosystems
Training, resource, or expertise-sharing programs

fast-track growth

In today’s ever-evolving world of technology, user expectations, and buyer behaviours, finding ways to increase value, efficiencies, and reach is crucial. One of the most effective ways to expand your brand, resources, and revenue-generating capabilities is strategic partnerships.

Accelerate expansion across markets, access new customers and distribution channels, or significantly boost your brand. Take advantage of shared resources, technology, and expertise, driving cost efficiencies and enhancing innovation across your company and team. Or integrate products and services to enhance customer offerings and retention.

Partnerships can fast-track your growth and open future opportunities you haven't even considered.

mutually beneficial partnerships

Companies providing a laundry list of offerings in-house is no longer common, nor typically viable. That ‘department store’ approach - providing everything from groceries to clothing to appliances - is not sustainable long-term. It's too difficult to stay up-to-date and is wildly inefficient. Worse, your competition will be hyper-focused specialists who deliver the best in niche offerings.

That’s why affiliate, referral, reseller, and integration partner programs continue to rapidly expand. SaaS companies like SalesForce, HubSpot, and FreshBooks in example have built substantial partner programs to broaden their offerings, increase client value, and strengthen competitive advantages and stickiness.

Meanwhile, brand partnerships also continue to evolve. Starbucks + Spotify. Apple + Mastercard. Nike + Tiffany. These are just a few examples of brands from different industries coming together to increase reach and reputation across markets. But established organizations are also turning to smaller companies and influencers for expansion. Practically unlimited partner prospects are available. Take advantage!

let us help

We can help you identify, build, and leverage partner opportunities and programs, ensuring outstanding outcomes.
CONTACT US to discuss your partnership needs, wants, and prospects.