Communication Is Key

As any psychologist will tell you, communication is critical to a strong, healthy relationship. This is true for you and your team, your partners, clients, investors, and the public overall.

To be successful, your team must be well-informed, aligned with, and actively supporting your company’s mission, vision, values, and goals. That is how you attract and retain the best – those who believe in your purpose want to contribute to your success. If your team understands their roles and is excited about how they help you success – that can make the difference from good to great.

Transparent, authentic communication is known to foster a positive work environment, increased productivity, loyalty, and morale. It encourages collaboration, innovation and improved problem-solving, with stronger relationships, greater retention of staff, and measurable benefits to the company. “Teams with connected employees see productivity increase 20-25%” – Expert Market

Now take that internal passion, understanding, and drive, and transfer it externally. It is contagious. Suddenly your clients want to promote you and refer others. Industry leaders want to partner. Events want you to participate, maybe even be keynote. Media references you as experts and hold you as an example to others.

External corporate communications build and maintain a positive reputation in the market. Clear and consistent communication establishes trust and credibility, making stakeholders more likely to engage with and support a company. Effective external communications also help manage public perception during times of crisis, preventing the spread of misinformation and protecting the brand's image.

Internal and external communications are tightly interlinked. Well-informed and engaged employees are more likely to become brand advocates, actively – and effectively - promoting the company's values and offerings to external audiences. Positive external communications also help attract potential talent to the organization, leading to a pool of skilled and motivated employees.

Internal and external communication channels serve as the backbone of effective business operations, enabling companies to thrive in an increasingly competitive and interconnected world.

Consider trying some of these resources to gauge the health or strengthen your corporate communications:

• Corporate Communications metrics (Papirfly)

• Are your communications effective (Forbes)

• Employee Survey suggestions (Swiftdigital)